99 Point Marketing Plan

Research property’s ownership and deed type.

Research property’s public record information for lot size, dimensions, additions, and other data.

Check for open or expired permits.

Research and confirm the age of air conditioner and roof with public records.

Research sales activity for past 6-18 months from the Multiple Listing Service and public record databases.

Establish market price trends.

Research “Average Days on Market” for property of this type, price range, and location.

Research the competitive properties that are currently on the market.

Research the competitive properties that have sold recently.

Research the sales activity on your home if previously listed.

Prepare “Neighborhood Market Analysis”.

Establish fair market value.

Fill out all Listing paperwork and complete other applicable disclosures.

Verify if the property has rental units involved.

Copy all lease agreements with all rents and deposit amounts.

Inform tenants of listing and discuss how showings will be handled.

Inspect property exterior and interior.

Compile a list of suggested repairs and maintenance items.

Review your time schedule.

Review your plans and goals.

Make arrangements for new purchase if needed.

Address your sale and moving concerns in detail.

Verify Home Owner Association fees and other information, if applicable.

Determine the need for lead-based paint disclosure.

Send sellers pre-photo shoot check-list.

Review decluttering and cleaning recommendations before photographs.

Compile a list of the best property features and benefits.

Create a neighborhood information list including schools, shopping, etc.

Verify property mortgage, taxes, fees, etc.

Review the basic marketing plan.

Review advanced marketing strategies.

Make staging suggestions.

Prepare showing instructions for other Realtors.

Present current market data.

Prepare home for photo shoot.

Prepare estimate of closing costs and fees.

Determine estimated net cash proceeds after the sale.

Install secure Lock Box system.

Install professional For Sale sign.

Schedule and shoot aerial drone photos.

Have professional HDR photos taken.

Prepare a Virtual Tour.

Prepare a Video Walk-Through.

Prepare a full-color property brochure.

Submit the property to Multiple Listing Service (MLS).

Mail or email you a copy of the MLS Listing for approval.

Professional website with HD photos, video, property features and benefits.

Email you a property site link for review.

Email property information to all potential buyers.

Launch direct mail campaign to potential buyers.

Mail Just Listed postcards to the area.

Submit the property to RE/MAX site.

Submit property video to YouTube and other video sites.

Review all online marketing syndication channels, such as Google, Realtor.com, Zillow, etc.

Show property to all interested buyers.

Review all buyer comments and feedback.

Make changes and adjustments if needed.

Promote the property on Network Referral Program.

Contact you weekly with updates, results and feedback.

Review recent market changes and updates in the area.

Schedule a Mega Open House if applicable.

Complete a pre-Open House marketing campaign.

Set up the property before Open House.

Review Open House results and feedback.

Prepare and review monthly market update.

Make recommendations based on the latest data.

Eliminate bargain-hunters and non-qualified buyers when possible.

Receive and review all offers submitted by buyers or buyers’ agents.

Confirm the buyer’s pre-qualification letter with lender.

Determine the best negotiating position.

Pre-negotiate offers with buyer’s agent and set expectations on price and terms.

Analyze all offers in detail with you.

Negotiate the highest price and the best terms on your behalf.

Submit your counteroffer.

Have all purchase contracts signed by all parties and deliver you all copies.

Promptly confirm buyer’s deposit in escrow account.

Provide buyer and/or buyer agent with all applicable contracts, disclosures and documents for signatures.

Schedule all property inspections and coordinate access to property.

Review all inspection results with you and make suggestion regarding any repairs.

Negotiate repair items after inspection if needed.

Update property status on Multiple Listing Service.

Contact the lender weekly to ensure timely loan processing.

Coordinate property appraisal.

Provide appraiser with comparable sales data, upgrades and features.

Inform seller of appraisal results.

Coordinate to assure all contracts, escrow documents, title insurance, and loans are processed.

Coordinate closing process with buyer’s agent and/or buyer.

Schedule the final buyer walk-through inspection.

Review any proration such as HOA, utilities, etc.

Confirm closing date and coordinate with all parties.

Review closing costs from title company and correct any mistakes.

Confirm title insurance commitment.

Handle any last-minute details.

Coordinate a smooth closing on your behalf.

Arrange possession and transfer of ownership – keys, remotes, security codes, pool keys, etc.

Arrange delivery of your closing documents and final check.

Respond to any follow up calls and inquires after closing.

Assist you to make your move as easy and stress-free as possible

Finally, Enjoy Your New Home!